New Archive is proud to support and lead the creative behind west Michigan based New Archive Cycling Team. The team comprises of approx. 15 riders, all carrying with them a mixed bag of accolades and individual strengths, coming together to form a cohesive team.

We have created an unconventional approach to constructing a cycling team: finding like-minded individuals with diverse riding goals, not with a focus on podium finishes but with finding a group determined on pursuing their athletic best, creating lasting relationships, and forging unexpected community partnerships.

We are proud to partner for the 2023 season with MiiR, Soonish, and Wonder Goods

Interested in collaborating or partnering with the team? Shoot us an email at studio@newarchive.co and follow us on Instagram!

GRAND RAPIDS GRAN FONDO - GRAND RAPIDS, MI

BARRY ROUBAIX - HASTINGS, MI

MELTING MANN - VANDALIA, MI

DIRTY 30 - SARANAC, MI

LOWELL CLASSIC GRAVEL RACE - LOWELL, MI

HART HILLS - HART, MI

COWPIE CLASSIC - IONIA, MI

THE ASSAULT ON MT MITCHELL - SPARTANBURG, SC

DIRTY MITTEN - MIDDLEVILLE, MI

ICEMAN COMETH - TRAVERSE CITY, MI

GRAN FONDO HINCAMPIE - GREENVILLE, SC

DIRTY DONUT - MARTIN, MI

MICHIGAN MOUNTAIN MAYHEM - BOYNE CITY, MI

HOLLAND 100 - HOLLAND, MI

INTELLIGENTSIA CUP - CHICAGO, IL

THE ZEELAND CRITERIUM - ZEELAND, MI

LORD OF THE SPRINGS - MIDDLEVILLE, MI

GRATTAN RACE SERIES - GRATTAN, MI

Each season we collaborate with our partner brands to create limited runs of merchandise and apparel. You’ll find some of our carefully designed products on the New Archive Gift. Our run of camp cups with MiiR is available in the Gift Shop, as well as apparel from past seasons.

Take me to the Gift Shop.

The creative efforts of the team are run by our studio: New Archive. We are a two person interdisciplinary and multi-format studio. We’ve enjoyed the opportunity to champion the team with our talents and provide full-service, agency quality work for the group. We’ve comprehensively designed the team’s brand, apparel, kits, social strategy, and all photography and media deliverables.

Our studio takes on select client work, if you are interested in working with us on a project or opportunity send us a line at studio@newarchive.co.